I came across this today:
So here’s the conversation I imagine happened leading to this ad:
Jim: “Hey Bob – how are those new sandals coming along?”
Bob: “Not so hot, Jim. We were trying to make sandals easier to walk with, but it’s backfiring.”
Jim: “Backfiring? How?”
Bob: “They actually take MORE effort to walk in now. And we’re scheduled to ship tomorrow! We’ll lose our shirts! How are we going to pitch these?”
Jim: “Hmm, more effort you say? That gives me an idea….”
And so was born the so-called “leg-toning” sandal.
-Dave
I think you’re right on. Turn an undesirable into a desirable with the way you word it. I’m for sure getting a pair now!
Lol- Sold!
And I love your avitar pheob!